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Monthly Archives: January 2009

5 Ps for a Business Plan – Part 3 (Case Study)

» by Ujjal January 31st, 2009 at 20:21 » Comments (2)

In the previous two posts of this series, I had introduced the concept of 5 Ps (5 Ps for a Business Plan - Part 1) and the 5 steps for implementing ...more »

5 Ps for a Business Plan – Part 2 (The Practice)

» by Ujjal January 27th, 2009 at 11:04 » Comments (0)

In my previous post "5Ps for a Business Plan - Part 1", I had talked about the 5 Ps - the elements of Product, Patron, People, Profile and Profit - which, when used ...more »

5 Ps for a Business Plan – Part 1 (The Concept)

» by Ujjal January 25th, 2009 at 15:35 » Comments (4)

Marketing professionals use the 4 Ps of marketing mix - Product, Price, Placement and Promotion - as a tool for pursuing marketing objectives. In a similar fashion, I advocate the use ...more »

Cash Flow or Profit Growth?

» by Ujjal January 23rd, 2009 at 10:27 » Comments (6)

"If you look after your cash flow, the profits will look after themselves." One of my bosses had given me this sermon when I was just a management trainee. Though I ...more »