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	<title>Comments on: Tata Nano Car – An Unviable Business Model</title>
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	<link>http://smebusinesssolutions.co.in/2009/02/25/management/tata-nano-car-unviable-business-model/</link>
	<description>Down To Earth Solutions To Your Business Problems</description>
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		<title>By: Utpalendu Gupta</title>
		<link>http://smebusinesssolutions.co.in/2009/02/25/management/tata-nano-car-unviable-business-model/comment-page-1/#comment-44</link>
		<dc:creator>Utpalendu Gupta</dc:creator>
		<pubDate>Wed, 11 Mar 2009 07:21:32 +0000</pubDate>
		<guid isPermaLink="false">http://smebusinesssolutions.co.in/?p=205#comment-44</guid>
		<description>The merits of the arguments presented in the blog are undeniable. On the environmental issue, however, I&#039;d be reluctant to point a finger at anyone (despite the big-profile visibility of the Tatas as an easy target) without first pointing it at myself.

Most green versus un-green debates are ultimately social issues, and thus political issues too. The ferocious and often violent arguments traded over Singur were never about &quot;No-no to Nano&quot;. All parties there were pro-Nano, but differed only over the mode of land acquisition. Since the un-greenliness of Nano did not enter or inform our collective awareness, it may be unfair to demand of the Tatas as a mere profit-seeking industrialist group a higher level of green-consciousness than the rest of society.

The social context of the environmnetal debate is deeper than may be immediately perceived. Granted the nano-car is hostile to the environment, is the mid-sized or the larger car any better? Are we, as members of the society&#039;s elite and privileged class, willing to first give up our BMW and Mercedes and Tata-Sumo before we talk of the Nano?

As Sukumar Ray might have said:
aamraa jaabo mercedes&#039;e, choRbo shadaa plane&#039;e -
tomraa jete chaaile pare bolbo &quot;kalaa ei ne&quot;..

How about motor-cycles and scooters? Do we wish to eliminate them too? If not, it may well be argued that the Nano is no more than a four-wheeled motor-cycle and should therefore be allowed to co-exist with the two-wheeled variety.

Technology has given us a lot of benefits over the last couple of centuries; unfortunately, it has also ended the holocene epoch and brought about the anthropocene era where man&#039;s inventions have a profound impact on the global eco-system. We need a serious debate at the civic society level about these concerns - a debate which may be pioneered by, for example, the IIT&#039;s and/or the IIM&#039;s which may also fund much-needed research. Once some form of consensus begins to evolve about how to balance material and social progress against consequential environmental damage, it may then be possible to involve wider groups like political parties, chambers of commerce and industry, etc., and look towards specific action.

To expect the Tatas to enter the debate before it has even commnenced may not be fair to them.</description>
		<content:encoded><![CDATA[<p>The merits of the arguments presented in the blog are undeniable. On the environmental issue, however, I&#8217;d be reluctant to point a finger at anyone (despite the big-profile visibility of the Tatas as an easy target) without first pointing it at myself.</p>
<p>Most green versus un-green debates are ultimately social issues, and thus political issues too. The ferocious and often violent arguments traded over Singur were never about &#8220;No-no to Nano&#8221;. All parties there were pro-Nano, but differed only over the mode of land acquisition. Since the un-greenliness of Nano did not enter or inform our collective awareness, it may be unfair to demand of the Tatas as a mere profit-seeking industrialist group a higher level of green-consciousness than the rest of society.</p>
<p>The social context of the environmnetal debate is deeper than may be immediately perceived. Granted the nano-car is hostile to the environment, is the mid-sized or the larger car any better? Are we, as members of the society&#8217;s elite and privileged class, willing to first give up our BMW and Mercedes and Tata-Sumo before we talk of the Nano?</p>
<p>As Sukumar Ray might have said:<br />
aamraa jaabo mercedes&#8217;e, choRbo shadaa plane&#8217;e -<br />
tomraa jete chaaile pare bolbo &#8220;kalaa ei ne&#8221;..</p>
<p>How about motor-cycles and scooters? Do we wish to eliminate them too? If not, it may well be argued that the Nano is no more than a four-wheeled motor-cycle and should therefore be allowed to co-exist with the two-wheeled variety.</p>
<p>Technology has given us a lot of benefits over the last couple of centuries; unfortunately, it has also ended the holocene epoch and brought about the anthropocene era where man&#8217;s inventions have a profound impact on the global eco-system. We need a serious debate at the civic society level about these concerns &#8211; a debate which may be pioneered by, for example, the IIT&#8217;s and/or the IIM&#8217;s which may also fund much-needed research. Once some form of consensus begins to evolve about how to balance material and social progress against consequential environmental damage, it may then be possible to involve wider groups like political parties, chambers of commerce and industry, etc., and look towards specific action.</p>
<p>To expect the Tatas to enter the debate before it has even commnenced may not be fair to them.</p>
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		<title>By: Vij</title>
		<link>http://smebusinesssolutions.co.in/2009/02/25/management/tata-nano-car-unviable-business-model/comment-page-1/#comment-39</link>
		<dc:creator>Vij</dc:creator>
		<pubDate>Fri, 06 Mar 2009 06:06:41 +0000</pubDate>
		<guid isPermaLink="false">http://smebusinesssolutions.co.in/?p=205#comment-39</guid>
		<description>Maruti was first started as a people&#039;s car.But look what happenned to the price.Anyway,it was at least a good car.Is this Nano supposed to be good?</description>
		<content:encoded><![CDATA[<p>Maruti was first started as a people&#8217;s car.But look what happenned to the price.Anyway,it was at least a good car.Is this Nano supposed to be good?</p>
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		<title>By: Ujjal</title>
		<link>http://smebusinesssolutions.co.in/2009/02/25/management/tata-nano-car-unviable-business-model/comment-page-1/#comment-38</link>
		<dc:creator>Ujjal</dc:creator>
		<pubDate>Thu, 05 Mar 2009 05:43:52 +0000</pubDate>
		<guid isPermaLink="false">http://smebusinesssolutions.co.in/?p=205#comment-38</guid>
		<description>Todays newspapers say that the diesel model of Tata Nano car will be launched soon after the petrol version and will be priced at Rs 200,000 - that is double the price of the petrol version. It seems that the gimmick days of Rs 1 lakh car are getting over.</description>
		<content:encoded><![CDATA[<p>Todays newspapers say that the diesel model of Tata Nano car will be launched soon after the petrol version and will be priced at Rs 200,000 &#8211; that is double the price of the petrol version. It seems that the gimmick days of Rs 1 lakh car are getting over.</p>
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		<title>By: Ujjal</title>
		<link>http://smebusinesssolutions.co.in/2009/02/25/management/tata-nano-car-unviable-business-model/comment-page-1/#comment-36</link>
		<dc:creator>Ujjal</dc:creator>
		<pubDate>Wed, 04 Mar 2009 12:18:15 +0000</pubDate>
		<guid isPermaLink="false">http://smebusinesssolutions.co.in/?p=205#comment-36</guid>
		<description>Thank you Irene for the comment. In the final analysis, it will be less expensive for the economy to build a decent mass transport system or improve the existing ones than to provide cars to every individual - without taking the environtal impact into account. Just imagine the no of cars, the amount of fuel consumption, the fuel distribution system, the training to millions of drivers, the maintenance of the cars etc vis a vis a mass transit system.</description>
		<content:encoded><![CDATA[<p>Thank you Irene for the comment. In the final analysis, it will be less expensive for the economy to build a decent mass transport system or improve the existing ones than to provide cars to every individual &#8211; without taking the environtal impact into account. Just imagine the no of cars, the amount of fuel consumption, the fuel distribution system, the training to millions of drivers, the maintenance of the cars etc vis a vis a mass transit system.</p>
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		<title>By: Irene</title>
		<link>http://smebusinesssolutions.co.in/2009/02/25/management/tata-nano-car-unviable-business-model/comment-page-1/#comment-35</link>
		<dc:creator>Irene</dc:creator>
		<pubDate>Wed, 04 Mar 2009 12:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://smebusinesssolutions.co.in/?p=205#comment-35</guid>
		<description>A convincing article.However I had always been in favour of the Nano car project as it  allowed a greater number of people to be able to afford a car of their own, making it easier for them to commute.To wait for an improvement of the state transport system seems to me to be a Utopian concept</description>
		<content:encoded><![CDATA[<p>A convincing article.However I had always been in favour of the Nano car project as it  allowed a greater number of people to be able to afford a car of their own, making it easier for them to commute.To wait for an improvement of the state transport system seems to me to be a Utopian concept</p>
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