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Tata Nano Car – An Unviable Business Model

» by Ujjal February 25th, 2009 at 23:30 » Comments (9)

In January 2008, Tata Motors India made breaking news when they presented the model of Nano as the world's cheapest car at INR 100,000 only ($ 2500 at that time). ...more »

Of Corporate Governance and Ethics

» by Ujjal February 8th, 2009 at 19:42 » Comments (8)

Satyam Computer Services Ltd won the Golden Peacock Global Award for Excellence in corporate governance in September 2008. Three months later, on 7th January 2009, the chairman of Satyam Computer ...more »

5 Ps for a Business Plan – Part 3 (Case Study)

» by Ujjal January 31st, 2009 at 20:21 » Comments (2)

In the previous two posts of this series, I had introduced the concept of 5 Ps (5 Ps for a Business Plan - Part 1) and the 5 steps for implementing ...more »

5 Ps for a Business Plan – Part 2 (The Practice)

» by Ujjal January 27th, 2009 at 11:04 » Comments (0)

In my previous post "5Ps for a Business Plan - Part 1", I had talked about the 5 Ps - the elements of Product, Patron, People, Profile and Profit - which, when used ...more »

5 Ps for a Business Plan – Part 1 (The Concept)

» by Ujjal January 25th, 2009 at 15:35 » Comments (4)

Marketing professionals use the 4 Ps of marketing mix - Product, Price, Placement and Promotion - as a tool for pursuing marketing objectives. In a similar fashion, I advocate the use ...more »